The 50 Cent character we know today, the part-time rapper, full-time brand manager, hawking everything from Vitamin Water to cologne, is nothing like the guy from 2003’s “Get Rich Or Die Tryin’”. That 50 Cent delivered one of the greatest pieces of gangsta pop music you’re ever going to hear. “Get Rich” was a brilliant collection of menacing club tracks, laced with sweet hooks and phat baselines. Dr. Dre’s impeccable production work, dark, ominous and synthesized into eerie perfection, provided a perfect canvas for 50 to unleash hell on an unsuspecting public.
He started modestly with “Wanksta”, a nifty little put down on wannabe neighborhood big shots. Then he exploded with “In Da Club”, a song with a groove so deep and punch lines so crisp that hearing it a million and one times couldn’t diminish its appeal. What made the album truly special however was the fact that 50 Cent was never overshadowed by all those astounding beats. As a front man he proved to be charismatic and engaging, illuminating his colorful back story with wit and humor. His hunger for rap superstardom fueled every verse, you could hear it in his voice and feel it in his often surprisingly poignant lyrics. “If David could go against Goliath with a stone, I can go at Nas and Jigga both for the throne” he rapped on “High All The Time”, stating his intentions in no uncertain terms.